When Brands Decide to Have Fun

This interaction between the official Twitter accounts of Oreo and AMC Theaters is filled with awesome: 

The reason I love it so much is that it shows one of the primary traits necessary to really exist in the social media world: A sense of humor. The mischievous part of me likes to believe that the guy handling the @AMCTheaters handle didn’t (or better yet didn’t need to) ask anyone’s permission before pushing this up but instead just did it and, if necessary asked for forgiveness later. If the latter I’m hoping he just held up all the positive reactions that his Tweet received and pointed to all the goodwill and positive brand perception he just bought by slightly tweaking the nose of a cookie company. 

(Also – “NOT COOL COOKIE” is going to become my new catchphrase for anything that displeases me. It’s too good.) 

People Finding Movies Through Social Recommendations

This study has some interesting stats on how people are finding out about, and getting recommendations on, new movies from their social network friends as well as how people are or aren’t following movie pages on Facebook and Twitter. But the story that passes along that story loses some credibility when they name-drop Gene Siskel like he’s still a current, living film critic. 

 

The two most interesting numbers from the study to me are the 63% of fans that say contests and promotions are what get them to Like a movie’s Facebook page, something that’s in-line with most studies about why people connect with a brand on social networks, and the fact that fans are four times as likely to follow a movie on Facebook than they are on Twitter. That’s a lot of one-off Twitter profiles that are out there now dead and inactive.