This study has some interesting stats on how people are finding out about, and getting recommendations on, new movies from their social network friends as well as how people are or aren’t following movie pages on Facebook and Twitter. But the story that passes along that story loses some credibility when they name-drop Gene Siskel like he’s still a current, living film critic.
The two most interesting numbers from the study to me are the 63% of fans that say contests and promotions are what get them to Like a movie’s Facebook page, something that’s in-line with most studies about why people connect with a brand on social networks, and the fact that fans are four times as likely to follow a movie on Facebook than they are on Twitter. That’s a lot of one-off Twitter profiles that are out there now dead and inactive.
