This interaction between the official Twitter accounts of Oreo and AMC Theaters is filled with awesome:
The reason I love it so much is that it shows one of the primary traits necessary to really exist in the social media world: A sense of humor. The mischievous part of me likes to believe that the guy handling the @AMCTheaters handle didn’t (or better yet didn’t need to) ask anyone’s permission before pushing this up but instead just did it and, if necessary asked for forgiveness later. If the latter I’m hoping he just held up all the positive reactions that his Tweet received and pointed to all the goodwill and positive brand perception he just bought by slightly tweaking the nose of a cookie company.
(Also – “NOT COOL COOKIE” is going to become my new catchphrase for anything that displeases me. It’s too good.)