From a recent Pew study on media consumption:
The study found 33 percent of those young adults got news from social networks the day before, while 34 percent watched TV news and just 13 percent read print or digital newspaper content. Overall, the study says, the major trends driving the growth and change of digital news are social media, as well as the rapid adoption of mobile Internet devices.
…the new publication is optimized for reading on mobile devices and aimed at the “global business leaders” who have become something of a white whale for media outlets looking for reliable revenue streams.
This is why it is and has been so important to news organizations to be innovating and meeting the audience where they are instead of where the publisher wants them to be. Otherwise they’re going to get disaggregated right out of business (too many have already fallen victim) to HuffPo, Flipboard and other sites or tools that are, for lack of a better phrase, getting all up in the new industry’s grill.