Why Every Company Needs a Journalist… for Online Marketing: The main problem (there are a few) I have with this article is that it presumes there are only two options: Either a “journalist” as it defines the role of an SEO content writer. That’s not at all the case, with a lot of other options in the middle between someone who takes what can often be an antagonistic role (the journalist) and someone who is just focused on data (the SEO writer).
Journalism’s problem of scale demands a rethinking of the news product: Here’s what I always think about: Patch should work. It really should. But because there’s little to no curation under a known media brand being done it remains a marginal player in the field. No, journalism doesn’t scale, which is why it’s been so important for media organizations to do what they haven’t done, which is reach out to subject matter experts to contribute in their own way.
Social TV chatter grows 800% on Twitter over 2012: Short version: More people are discussing more TV programming on Twitter, GetGlue and elsewhere than they have been. In fact, GetGlue just released their top social show charts the other day.
Will Google+ Ever Get A Full Read/Write API?: No, no it won’t. At least no time in the foreseeable future as Google seeks to own the Google+ experience. The problem here is people are used to Twitter – which started out as incredibly open and has gotten more restrictive in the last year – whereas Google+ has remained a walled off experience.
The E-Reader Revolution: Over Just as It Has Begun?: E-readers didn’t destroy the printed book and they are, based on some recent stats (which may or may not signal a long-term trend), already starting to wane in terms of popularity. But what they did do is usher in a new experience that many people have found enjoyable, something that’s now carried over into more full-featured tablets.
