More on owning your online platform

Consider this my seconding of everything Marshall Kirkpatrick has to say about writing, owning your main online publishing platform and so on. The entire thing is great and thought-provoking but this sticks out for me:

Maybe there’s something to be said about using a personal blog as a scratch-pad to solicit initial discussion on a draft idea, though, and then taking the polished end-result out to a corporate hosted forum with lots more audience. I wrote a post on our company’s blog yesterday about ways to leverage the experts in your community to collaborate on blog posts and in that post referenced a saying from Google exec Hunter Walk: that you should post to a blog not to show how smart you are, but to solicit feedback from smart people, because that’s a great way to learn.

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