Brian Morrissey in Adweek covers new research from Publicis’ Performics shop that users of social networks may be more receptive to more traditional direct-response advertising than has previously been believed.
Morriessey also has a story about how offering a deal, something that’s been a marketing technique since forever, may also be a key to marketing via social media. That’s largely based on a look at what makes the most popular brand presences on social media platforms so popular.
Unsurprisingly, while consumers are usually labeled as afraid of behavioral or other targeting by advertisers, their resistance drops when they’re offered free stuff.
Joseph Jaffe labels 2009 “The Year of Nothing” in an Adweek op-ed. As usual, I don’t completely agree with Jaffe but love the guy’s willingness to throw dynamite into a crowd and say what’s on his mind.
You can now cross-publish your Twitter updates to your LinkedIn profile. Proceed with caution, though, as LI has never been about status updates and is definitely more professionally-minded than Facebook or Twiter. So choose your cross-posted updates carefully.
A revised re-tweet structure is coming to Twitter. It got rolled out last week to a limited user base but was pulled for some more bug testing but has begun to come back to some accounts. I really like the way they’re structured since it allows for more easy viewing of meta-data around updates, but some people don’t like them at all. Those people are probably also Packers fans, though, so you need to take that into account.
Mack points out that Twitter’s traffic is dropping while Bit.ly’s is rising. As with all looks at Twitter traffic, though, it needs to be noted that many experience users migrate to apps like Tweetdeck and only go back to the site rarely. So it’s not a 100% look at popularity/influence.
Are people really willing to pay for increased access to content? Or are they more willing to accept it if it’s part of something they already pay for? The best analysis of the story that everyone’s been talking about is definitely on AllThingsD.
More rumblings about how those with a stake in Hulu are becoming discontented with how its succeeding while the original networks are seeing problems. This time the problems seem to be centered around how there’s no clear divisions between the network ad sales staff and the same folks at Hulu, as well as the usual issues with pay walls, audience siphoning and such. NewTeeVee and PaidContent have good write-ups/summaries of the article as well.