Great story on user experience and how it influences the consumer.
IHOP has a new menu, and now customers are spending more. That’s not a coincidence: The new menu was carefully designed to encourage diners to order more. It’s like a Jedi mind trick that gets customers to order a side of bacon.
via How IHOP’s New Menu Design Gets Customers to Spend More – Businessweek.
This is fascinating:
When designers try to maximize the number of cul-de-sacs in an area, they create a dendritic—or treelike—system of roads that feeds all their traffic into a few main branches. The system makes just about every destination farther away because it eliminates the most direct routes between them. Connectivity counts: More intersections mean more walking, and more disconnected cul-de-sacs mean more driving. People who live in neighborhoods with latticeworklike streets actually drive 26 percent fewer miles than people in the cul-de-sac forest.
via Why cul-de-sacs are bad for your health: Happy City by Charles Montgomery..
Solid list of thoughts for people who may be considering some form of transmedia component to their next book, movie or whatever. Go read the whole thing:
Transmedia storytelling affords even modest productions the ability to be extended to touch points that would not ordinarily be available to the filmmakers. If you have integrity as a storytelling, you\’re going to want to reach as many people as possible. Transmedia content, when done well, maintains the essence of that message.
via The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez | Filmmakers, Film Industry, Film Festivals, Awards & Movie Reviews | Indiewire.
This is fascinating.
This handy infographic, Origins of Common UI Symbols, was put together by Sofya Yampolsky, Warm Gun, and 500 Startups to explain just that. And even self-professed tech geeks will learn something.
via The Esoteric Symbols Behind User Interfaces, Explained | Co.Design | business + design.
When I was in junior high or so – 20+ years ago – I remember the thinking being prevalent that the Civil War wasn’t so much about slavery but about state’s rights. It’s interesting, then, that the pendulum is starting to come back around and people are pointing out that yes, state’s rights were the core issue but in practice it was about a state’s rights to hold slaves.
Along these same lines, I’ve been greatly enjoying the Disunion posts from the New York Times that follow the events leading to the war on a day by day basis, meaning we’re watching the country move to war in more or less real time as we approach the 150th anniversary of the beginning of hostilities.