It’s resolution time, isn’t it. That time of the year where, because of what is essentially an arbitrary turning of calendar pages we decide that this is the moment we’re all going to say “I’m going to do this/not do this/do this differently.”
I get it – I always love a fresh set of downs and the opportunities to start fresh with some new idea at the beginning of a defined time period. But I’m not really a big resolution guy, mostly because I forget to write them down and then it’s not that I lose my momentum but I just forget about them.
One change that I’m going to make in 2013, though, is own more of my online activity. I’m increasingly frustrated by the plethora of networks on the web (and my phone) that don’t allow me to A) Export my activity into some sort of globally useful format and B) That don’t include a “Share on WordPress” feature, something that’s missing from almost every social network out there right now.
I want this site to be the hub of *everything* I do online. It should not only be the home of the short, medium or long-form material I write (aside from that which I write for Voce Nation) that then gets distributed elsewhere but also the repository for my activity elsewhere. But right now there’s such a strong movement by most every social company to be the one place people spend their online time that I’m increasingly irked by the speed-bumps I run into regularly.
So what does all this look like in terms of day to day execution? The initial direction I’m headed in is this:
- I’m kind of done with GetGlue and other activity check-in apps, at least for the time being. If I’m watching a movie I’ll post about it here and if I’m listening to some good music I’ll post about it here, likely with a trailer or video from said movie or album.
- I’ll likely get more into Instagram, which I’ve taken a bit of a break from recently, but I’ll link it up with my Foursquare account so I can check in using the Photo Map. Then instead of sharing on Twitter or elsewhere I’ll post the photo here on CT.WP with a note about where I am and why I’m there.
- My activity on those other social networks will likely consist of 1) Distribution of links to posts here and on VN and 2) Engagement with other people. So I’ll still have Twitter conversations, I’ll share stuff on Google+ and so on. But I’m not going to be publishing my own original stuff to those networks directly.
All this should add up to this site being a lot more consistently active in 2013 than it has been. It also means it’s going to be even more of a hodgepodge of topics than it has been, with my bouncing from media analysis to movie trailers to rants about the Cubs and so on.
That’s the plan. I think it’s incredibly important – and getting more so with each passing day – that publishers own their material and these moves are guided in large part by that philosophy. I want to be able to download and own what I’ve done regardless of anything else and WordPress allows me to do that while many other platforms don’t.
Here’s to 2013.
That link goes to my Tribeca Future of Film Blog post on how independent filmmakers need to get out there and sell their movies themselves instead of hoping it someone magically finds an audience. Considering the piece was partly inspired by Burns’ work on promoting Nice Guy Johnny I’d say it reached the intended audience, which is nice.
My latest AdAge piece is a look at some of the tactics comics publishers use to get the people who have just seen the big-screen adventures of their superheroes, adventures that are often marketed as straight-ahead action flicks, to also buy some comics. Yes, the comics are part of the marketing campaign for those movies but the inverse is also true.
Also “Hell, that’s *every* independent film from 1996″ is the best line I’ve heard in quite a while.
So in looking at next week’s MMM editorial calendar things appear to be pretty light. I’m in need of a break anyway so am going to let myself off the hook in this particular area since I’ve got plenty of work-related stuff going on that needs tending to.
Here’s what I’d like to do:
If you are an independent filmmaker and have a movie coming out (theatrically, on-demand, on DVD…whatever) in the next six months send me a write-up about what you’ve been doing to market and draw awareness to your film. What are you doing on Facebook, do you have an IndieGoGo project going…include it all and send it to me. I’ll run the first 15 submissions I receive, two a day Monday through Friday. I won’t do any editing to them unless there’s stuff I find objectionable. I also reserve the power to reject any submission based on my own rationale, though I’ll try to explain that to you on email.
You can write it up however you see fit but here’s a template to follow if you so choose:
1) Name of the movie
2) Cast, crew
3) Why you made the movie
4) How you raised the funds for production
5) Offline marketing elements (poster, trailer, etc)
6) Online marketing elements (website, Facebook, etc)
7) When and where it’s being released
Please try to keep it no more than 2-3 pages
Send your submissions to moviemarketingmadness-@-gmail.com (with -s removed, of course) and I’ll run whatever I get the week of 4/25.
My latest contribution to AdAge is my long-gestating piece on how the introduction of so-called “Premium Video on Demand” by studios could impact movie marketing efforts. As usual I try to make some points, ask some questions and otherwise engage in a lot of thinking out loud. There are more specific write-ups about different aspects of the points I hit here, all of which fed into things.
Been in Boston for a couple days now attending this event, organized by Radian6.
My latest contribution over at AdAge is only peripherally about the Super Bowl and what commercials racked up lots of buzz before, during or after the game’s broadcast over a week ago. What it’s really about is how while counting YouTube views, Twitter followers or any other social media metric is great and should absolutely be done, it’s not enough to end there. There needs to also be counting of how those efforts are contributing to the bottom line for a movie or any other product. To that end, there needs to be a clearer commerce chain put in place so that someone who watches that trailer on YouTube can then take action on their interest and buy a ticket for the movie. So really it’s a long an extrapolation on the AIDA part of Alec Baldwin’s monologue in Glengarry Glen Ross, which I only now kind of realized.