There’s a new review service in town. David Binkowski points to Blippr, a site that collects product reviews that are 160 characters in length or less. As David says, that limit forces the reviews to be relevant and concise and not get weighed down by too much opinion. I’m not completely sold on this sort of thing since I think social recommendation engines tend to be more effective on the product pages on sites where the products are actually for sale, but it’s certainly an interesting idea.
For clients with consumer-leveled products, we should probably be taking a deeper look at how those products are being reviewed on e-commerce sites. After all, there are an increasingly large number of sites that aggregate such consumer reviews and recommendations and these are playing a bigger and bigger role in the decision making process of current shoppers. This is especially important considering a recent Harris Interactive study that showed high gas prices, as well as the general allure of low gas prices and convenience, played a significant role in driving demand for e-commerce shopping.
NBC seems to be engaging in some sort of odd experiment that looks and feels like an e-commerce site but is actually meant to see what sort of lead generation opportunities there might be. The idea seems to be to list relevant products and then point shoppers in the direction of outlets where they can buy the products, with a commission being taken on each sale, but that seems sort of half-hearted to me. Combine that with an odd, non-consumer-friendly URL – DealMeRSS.com – and you have an experiment that seems more or less destined to fail.