Trending and interesting entertainment content from Twitter and Vine are about to start showing up on movie theater screens thanks to a deal between Twitter and National CineMedia, according to Variety.
The deal will add a segment to NCM’s “First Look” pre-movie programming that will include curated material from Twitter and Vine, the latter being owned by the former.
While I have issues with the NCM side of this – I don’t know why mainstream media outlets like this, MSNBC or others think pulling in social media will somehow help them be more relevant – it makes a ton of sense for Twitter. For that company this marks a big stake in the ground in the fight against Facebook (and so some extent Tumblr) as they battle for supremacy in the media conversation circle. Each one wants to be *the* place people talk about movies, TV shows and more. If Twitter can get the content people are publishing there in front of a big audience it goes along way toward that goal, as well as the more fundamental “What is Twitter?” issue that has hampered mainstream adoption.