Netflix Marketing Theatrical Releases to Customers

Hacking NetFlix : Netflix Marketing Theatrical Releases to Customers

This is an interesting development in the marketing of new movies. Essentially studios are buying the database developed and maintained by NetFlix of what their customers have rented and deciding which new releases they would be inclined to see. The studios are then sending them targeted marketing messages for those flicks. Very interesting.

–Chris

Mr. & Mrs. Smith Poster

JoBlo.com Movie News: Smith one-sheet

Just as Warner did with the Miss Congeniality posters and Dimension did with Sin City, Fox now forgoes all claims to originality and simply combines/alters the teaser images into a final theatrical poster.

I understand that getting big stars to pose for promotional images can be tough. They work hard and this doesn’t really fall into the category of “acting”, but come on. There has to be some expectation on the part of the studio that stars will cooperate in creating a well rounded marketing campaign. It’s no wonder marketing costs are going down – stars are sitting for fewer and fewer photo shoots so photographers don’t have to be paid. Neither do make-up, lighting or marketing personnel to oversee the shoot.

There’s a longer rant I may come back to later on this but suffice it to say I’m really tired of images recycled time and time again.

–Chris

Star Wars: Episode III TV Ads

Star Wars: Episode III | Ads & Trailers Archive

Finally had the chance to check out the TV ads for Ep. III. They are tight, well paced and contain a surprising amount of new footage. I can’t help but feel, though, that they concentrate too much on the visuals and not enough on the story, but that’s the same problem I had with the theatrical trailer.

–Chris

Star Wars Podcasts

TheForce.Net – Latest News – Our First Podcast

Well, not exactly.

In actuallity TheForce.net, my favorite source of news for the Star Wars universe, has put up its’ first podcast, complete with RSS feed. This is interesting considering we’re less than two months away from Episode III’s release. Check it out. I’ll be back with some commentary after I listen to it.

–Chris

Chicken Little Poster

Tastes Like Chicken Little

The first effort by Disney to produce a CGI motion picture sans Pixar gets its first poster. The view comes to us courtesy of CinemaBlend.

It’s a pretty clever image, showing Chicken Little’s..ummm…ass sticking up in the air. Still, the message it conveys is clear, that the main character is afraid so in the end, despite my concerns about the movie itself (I don’t think Disney has the wit to create good animated movies anymore) I do like the poster.

–Chris