Having it both ways

The “new vs. old media consumption” debate has flared up again. Scoble says he only reads RSS feeds. Others say they still read newspapers.

What if you’re reading the RSS feeds from newspapers?

Here’s my take on all this: A well rounded media diet, just like a good nutritional diet, contains everything in appropriate portions. A scoop of newspapers, a serving of magazines, a portion of blogs, a helping of TV, a bit of radio and some podcasts to fill in the edges. How much of what will largely depend on what industry you’re in. For Scoble, it makes sense that his media consumption is mostly RSS feeds. That’s his industry. For others it’s vitally important that newspapers make up the bulk of their reading. Others need to focus on trade mags in their niche. Find what works best for you and who you’re working on behalf of and go to it.

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