LOTD: January 22nd

…We are the Bears’ Shuffling Crew…shuffin’ on down, doin’ it for you…

Sorry, I was listening to some music. Let’s move on. –Chris

  • With cheap software and a lot of enthusiasm, a group of folks have created their own daily video show on stock picks and financial markets, moving in on territory previously held only by experts and the like. (CT)
  • Shocking! RSS still hasn’t moved into mainstream adoption. (CT)
  • IBM is creating its own social networking for business solution that it’s positioning as a direct challenge to Microsoft. (CT)
  • Rick Klau has a pretty intriguing idea on how Microsoft could capture some market share from Apple that makes a lot of sense. (CT)
  • The news of the day is being decided by the readers and not necessarily the editors. (CT)
  • Real estate agents are blogging, and those blogs are getting noticed by people running searches and looking for real estate information in their area. (CT)
  • Finally, some quality breakout and definition when it comes to social networking, with a pretty big appeal. Check out OurChart, social networking for “lesbians and their friends,” as the company’s December 18 press release announces. It was founded by Ilene Chaiken, who many of you might recognize from her work with Showtime’s “The L Word,” along with Hilary Rosen and Beth Callaghan, formerly of PlanetOut.(TB)

LOTD: January 19th

  • This behind the scenes peek at Joost has me positively salivating at getting in and playing around with it myself. (CT)
  • It’s an honest-to-goodness mystery JD Lasica has on his hands. His video interview with the founder of Tower Records, which was under the time limit and which featured Creative Commons music, has been yanked by YouTube. (CT)
  • Blogs are good for marketing. (CT)
  • This is kind of funny. You know how sometimes your boss comes in with some sort of “we need to do this” idea related to shiny new technology? That might be because they saw it in a movie and figured the technology must be incredibly easy to use. [Via] (CT)

LOTD: January 18th

Yeah, let’s all be surprised that a bunch of Chicago suburbs are reconsidering their smoking bans now that the Bears are in the playoffs. I don’t smoke but even I needed a cigarette about five minutes into the fourth quarter of last week’s game. Anyway…

  • Josh brings up an interesting point about the whole “newspaper blogs gaining readers” issue. The tools that drive these blogs, WordPress, Blogger or even TypePad, are low cost with, now, high return. (CT)
  • Linden Labs is making some adjustments to Second Life that they hope will make it more friendly for retailers, provide a more natural search experience and more. (CT)
  • MovableTweak has a great item up about how a new MT version coming out and how Six Apart needs to get it in high gear if MT is going to be able to keep the hold it has on the blogging space. I have more comments for a later time. (TB)

Quick Takes: 1/17/07

  • Ron speculates that, with a number of high-profile recent releases, Paramount Vantage is poised to become the next Fox Searchlight in terms of churning out high-quality smaller films.
  • Michael Arrington pinpoints the problem with the thinking at most studios and TV networks, namely that they’re so afraid of damaging existing business models that they never fully commit to try anything new. That leads to half-assed efforts that, unsurprisingly, underperform.
  • The MPAA is about to announce some changes to the movie ratings process, including making the whole deal more transparent. That’s a good thing.
  • Peter takes the whole “Fox offering to install satellite service at churches” issue and wonders how exactly they plan on implementing it.
  • Thanks to some people who get the power new media distribution models can offer, Sundance films will be more viewable than ever.
  • What sort of movie downloading service will be offered to consumers is still up in the air.
  • Boing Boing passes on some translation errors on the Letters From Iwo Jima poster.
  • Wells says the Find Me Guilty producer is still out there scrapping to give his film a fighting chance after some bad marketing.

LOTD: January 17th

  • How much does it say about Apple’s current state of affairs that an article wondering whether the iPhone is a desperation play by the company even gets written? Apple is usually immune from such non-cheerleader coverae but I think this will become more common.
  • Check out some handy tips on how to improve your sites placements within Google results.
  • Blogs are becoming pretty popular with mainstream publications, with page views rising sharply in recent months.
  • News Corp. has found another way to try and kill MySpace, this time by offering parents software to monitor their child’s account.
  • I have to agree with Shel that the Technorati/PRNewswire “deal” appears to be a non-story. Shel’s digging into what exactly gets returned via those T’rati links leads me to believe that the deal involves negative stories being omitted from the search for a release, something that’s just going to limit usage.
  • Marketing emails often don’t contain links, which kind of defeats the purpose. Even more troubling in my opinion is the number of pitch emails I get that don’t contain links. I like to link out to stuff since, more than anything, it bestows a kind of legitimacy to what I write. If I get a press release that’s just been pasted into an email I more or less ignore it since it gives my readers nowhere to turn for more info.
  • YouTube’s marketing head talks about the transition into an ad-serving site that the site has been going through as it looks to monetize all the user content and pay for server space. (Thanks to Paul for the link)
  • Ze Frank has signed a talent deal with Hollywood. A million bloggers cry out at once and are suddenly silenced.
  • The OJR provides a nice and easy to email to your less tech-savvy colleagues list of some of the more common online terminology.

Chicago Coffee Morning #4

Clay just posted a reminder that this Friday is another Chicago Coffee Morning. We meet and discuss, well, anything and everything. While the group tends to consist mostly of bloggers and marketers everyone is welcome to come for some good morning and some good conversation.

Walk, talk and learn how to interact

I want expand here on something that I started over on AdJab. I end this post by reminding advertisers that small sites should not be overlooked when they’re drawing up ad plans. But there’s more than that which needs to go on. Don’t just leave it at advertising. Find new and interesting ways to engage the people pounding away on those blogs, many of whom do it for no other reason than that they’ve found a topic they’re passionate about. These people might not always pass on the exact messaging that’s been approved by half the company – that’s just a reality. But what they will do, if you’ve established a relationship with them, is listen to your side of a story and pay more attention to the stuff you might send them.

Building relationships in the community that’s already talking about your industry/company/product is the best way to harness the power of that community. Walk with them. Talk with them. Reach out and see what kind of feedback you can give to them and what they can give to you. I sometimes think there’s a treasure trove of consumer pattern behavior just sitting there, barely tapped (if at all) in the blog and forum chatter online. Learn how to jump into that and I think marketers will have a great amount of success with future endeavors.