Apple TV success tied to movie promotions

Interesting article over at Bloomberg about how the success of the newly launched Apple TV may be dependent on how many movies it can convince people to download from iTunes to watch on the sets. Part of what Apple TV will be able to do is stream movie trailers more or less on demand. Those trailers need to be utilized, then, to drive people to the iTunes store to buy movies.

Thornley on content, channels and more

My Canuck buddy and PR pro (heh) Joe Thornley has a great post up that recaps a panel he attended discussing content programming, aggregation and distribution. Representatives from a number of companies doing wireless, online branded and other new media work were on the panel and there’s obviously a lot of good thinking going on.

Advertising Funny Papers: 3/22/07

  • ABC is showing off a new ad format that has ad messaging popping out of props from the show and more. The goal is to make the ads appear seamlessly integrated into the show so viewers stick around and don’t tune out or fast-forward. The secondary goal is to annoy viewers so much they turn off the show.
  • Some are afraid that new commercial ratings numbers from Nielsen might change the upfront sessions and force parties to change their business models. DO YOU THINK??!?!
  • Now that the process is automated, advertisers think networks should drop the fees they started charging when an actual person had to drop the commercials into programming. So unreasonable.