Chicago told to drop flame from Olympic logo

chicago_2016.jpgThe International Olympic Committee has informed the City of Chicago that it must cease using the Olympic flame in its logo for the campaign to bring the games here. This is the result of a change in rules that took effect in February but Chicago officials were not told about the change until now. Campaign officials will comply with the new rules, which prohibit the use of anything that is iconic about the Olympic Games hosting-bid campaigns.

This is going to mean a lot of work for JC Deaux, which handles the outdoor advertising that is around Chicago. An absolute ton of them have posters for the Olympic bid with this logo that will now have to be taken down and replaced with something else.

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