If you take a walk I’ll tax your feet

Just one of the 1,736 things that are wrong with the idea being put forth by the music industry that everyone should pay a monthly surcharge on the Internet that would then be paid to the artists go to line music industry coffers is that it would create a precedent I don’t think anyone really wants to.

If the music industry can create a private industry tax on all Internet users then next it will be the movie industry. Then it will be book publishers taxing everyone with a library card. It will just go on and on.

In the face of failing business models the idea is to come up with a better one. Not devise a plan that’s almost singularly focused on punishment of the entire population.

You can read Mike Arrington’s posts on this ludicrous notion here and here.

CBS Films hires Miller for marketing

Debbie Miller has been hired by CBS Films to fill the role of EVP, worldwide marketing.

CBS Films is still getting its sea legs, launching just a year ago after CBS was split off from Paramount by Viacom. The studio plans on four to six movies per year being released and is currently in development on a number of movies.

Miller is still at Warner Bros., where she worked on campaigns for the Harry Potter films, Michael Clayton and more. She’ll start at CBS right after leaving Warners at the end of June.

Imax signs mobile screen deal

lg-film-imax.jpgThis is actually kind of funny. Imax, the producers and exhibitors of films on the biggest of big screens, has signed a deal with Northstar Media to have its movies put on to mobile devices. The deal also includes TV, VOD and other digital distribution, but still.

I don’t doubt that the sweeping documentaries of the moon or rain forests or other locations produced by Imax will lose something on the smaller scale screens. But I do think it’s actually a good idea for them to be putting their brand on as many distribution platforms as possible. And since mobile is the direction everyone else is moving in the deal makes more than a little sense.

It also makes sense since, as stated elsewhere, Imax is looking for ways to break out of the history museum and theme park niches it’s been in. That desire has fueled the recent influx of blockbuster films getting released to Imax theaters and the increasing number of suburban multiplex screens their building.

The bigger widget picture

widget_comics.jpgIn case you’ve ever been perplexed as to why I seem to get so excited about widgets as a marketing tool, it’s because it’s one of the few (sorry, just being honest here) online marketing techniques movie studios seem to be doing well right out of the gate.

It’s also because it’s one of the few (again, just calling it like I see it) tactics where studios seem to be in line with the larger consumer goods industry. ClickZ has an excellent article up that serves as a good primer on how brands are using them as well as the challenges faced in gaining adoption.