The Thursday before the movie’s opening Marvel’s Joe Quesada and other execs from the company rang the bell at the New York Stock Exchange, with everyone appearing on the platform wearing Hulk Smash Hands just to complete the effect.
Anne Thompson has a great round-up of the story behind the clashes (both real and otherwise) between Marvel/Universal and Hulk star Edward Norton. When it comes to the marketing of the pic she says the two parties agreed it would be best to keep Norton off the publicity circuit so as not to put the attention on him and keep it focused on the movie itself.
Anne also has a good post-mortem on Speed Racer, identifying problems that plagued Warner Bros. in marketing the movie. There’s a hefty list of reasons, ranging from not deciding to embrace the 14 year olds the movie was clearly made for to the fact that those 14 year olds had no idea what Speed Racer was, all of that with a movie that was obviously aimed at younger kids.
7-Eleven and its agency partner FreshWorks received a Gold award at the Cannes advertising awards for the retailer’s transformation of a number of their stores into Kwik-E-Marts, something we all really should have seen coming.
Director Judd Apatow was honored as a “Visionary” at The Hollywood Reporter’s Key Art Awards. You can read an interview with Apatow that includes his thoughts on “viral” marketing, a story I was intially to be featured in until the powerful Apatow pushed me out, here. You can also watch footage of FSM star Jason Segel opining on his exclusion from the movie’s campaign here.
The campaign – including the site designed by Kirk Skodis and the Real Pie Media crew – for No Country for Old Men won for overall Best Campaign at the Key Art Awards. You can read the entire list of winners, including many movies I’ve featured here on MMM, at THR.