Marketing Madness in 60 Seconds: 2/26/09

Twitter: I agree very much with Pete Blackshaw, who pens a piece for AdAge on how Twitter is not only a disruptive communications tool for individuals and marketers alike but something that fundamentally changes the equation. Interaction, listening and message dissemination are all areas that require re-thinking when it comes to getting involved on the …

Journalism and the idea of community without borders

Amidst all the recent coverage chronicling the death of traditional news media, Robert Niles at OJR pegs the failure of newspapers to actively and respectufully engage with and report on communities as one of the major factors contributing to their demise. More importantly, Niles knows that "communities" means more than just a geographical neighborhood. That's …

Unleash the Fury!!

Samuel L. Jackson signs on to play Nick Fury, Agent of S.H.I.E.L.D in nine upcoming Marvel Universe movies. In related news, productivity is expected to drop across the country today as geeks celebrate by watching Iron Man on DVD.

Marketing Madness in 60 Seconds: 2/25/09

Advertising: Google, unsurprisingly, has come out on the side of "science" in the "art vs. science" debate currently making its way through the advertising industry. The company, which of course has an enormous stake in seeing tech continue to flourish, says that networks and other automated tools can help the creatives who are actually designing …

Finding an Audience: Distribution Notes for 2/23/09

Netflix added more than the expected number of new subscribers to its DVD rental service in the last part of 2008 and continues to expand its streaming service, which is available not only online but also through select set-top boxes and soon TVs themselves. Indie911 and B-Side will help the producers of the documentary Before …

Marketing Madness in 60 Seconds: 2/23/09

Media Relations: The Wall Street Journal's piece on the secrets of achieving viral video success is worth reading but I don't think it goes deep enough into the role that media relations has to play. Very few things, especially if you're talking about corporately-produced videos, have been successful that didn't have an outreach component of …

Twitter mosaic

I first saw this Twitter mosaic idea appear when Neville Hobson used it to make a mug for himself. After sharing it in my Google Reader Shared Items Rick Klau made one and I've since seen it pop up around and about the Interwebz. So I thought I'd make mine and share it here. Go …

Marketing Madness in 60 Seconds: 2/20/09

Media: A study of journalists shows that 60 percent of them now contribute to a blog or website, with a third of them just getting started in the last year. I'm assuming this means something beyond just having a column repurposed online. More talk about putting mainstream news content behind a pay wall, including news …

Poland on Smith

David Poland's review of the Zack and Miri Make a Porno Blu-ray has him coming to much the same conclusion that I did after watching the movie, that this movie is a great leap forward in director Kevin Smith's ability both behind the camera and as a writer. I read an interview with Smith a …

Burning questions

(Title used with apologies to Feedburner) Question: Chris, why didn't you publish a column reviewing the marketing campaign for Coraline? Seems like a movie you would have enjoyed tackling, especially since your brother-in-law repeatedly sent you emails with links to materials to include. What up with that? Answer: You're absolutely right. As a matter of …