Marketing Madness in 60 Seconds: 4/24/09

static4Advertising and Marketing

Someone has gone out on a limb and speculated that the addition of Oprah Winfrey to Twitter could bring more everyday people to the micro-blogging service. You think?

All that online chatter, especially in the form of blogs and forums, can be mined by companies looking for real-time consumer feedback. Those insights can be used for a variety of business purposes, from gathering information on the consumer market to finding out what customers feel is either most important or missing from products and services. A separate study shows the marketing department benefits most from that information though others find value as well.

Older demographic groups are becoming more attractive to marketers for their stable income and willingness to buy things for not only their kids but also their grandkids.

Google is continuing to make a play for display ad dollars, releasing research that shows advertisers using it’s display content network have achieved a measure of cost effectiveness that’s even better than search. While search continues to be a point of strength for Google it needs display ads to grow as well.

Media agencies still face problems in building effective multi-platform campaigns because each platform has its own dedicated – and siloed – department that might not be communicating effectively with the other departments.

“Time Axcess” is the name of a proprietary ad network being launched by Time Inc. that will offer ad space on the sites for all of the publisher’s titles. Gannett is doing likewise.

McDonald’s is the latest food outlet experimenting with an in-store content network, bringing in programs from Discovery Channel and mixing in advertising of its own along with other branded entertainment.

Media

The New York Times is cutting sections from its print publication as part of its plan to survive falling advertising revenue. It will consolidate some of that content and look to find ways to get more money from online advertising as well, which isn’t all that surprising considering that’s what, roughly, everyone is doing.

TiVo has finally announced what I’ve long expected, which is its entry into the national ratings collection market, presenting an immediate and huge problem for Nielsen.

Online

If Twitter were to launch, as R/WW and others have reported, launch a universal login service that competes against Facebook Connect I’d prefer it since Twitter is more in line with publishing than Facebook, which is activity and profile based. It just makes more sense to my mind.

Online analytics company Omniture is launching a new service to measure viral videos, including reporting back on views and other hard numbers as well as softer ideas like comment sentiment.

Yahoo, as it was looking for money under the couch cushions, realized it still owned blog pinging service blo.gs and promptly sold it to Automattic, the company that publishes the WordPress blogging software.

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