With AMC releasing the “Mad Man Yourself” avatar creation tool the goal, as of these things are, is to get people to use the end result as their Twitter profile pic. That leads Brian Morrisey to point to profile pictures as the next great branding opportunity.
Interactive ads are being tested on television in an attempt to get the same sort of direct response and increased engagement rates that online ads are receiving. So there may not be more 30 second ads but those ads that are broadcast are likely to contain opportunities for people to get involved and respond to them.
Advertising spending may never reach prior levels since the entire equation has now shifted, with marketers looking for outlets that provide more bang for fewer bucks, so those that cost a lot may now be faced with an entirely different reality. Many of those dollars are now being used on social media campaigns.
New metrics from TiVo show just how much of the audience is lost during the commercial breaks due to fast-forwarding.
The FTC is looking to crack down on behavioral targeting, but it’s unclear how far they’re willing to go since being too harsh on the market could have a negative impact on the online ad market as a whole.
Right. Cause what we needed were more intrusive ads that can’t be closed when they get between the viewer and the content. That’s just what people have been asking for, except that it’s the exact opposite of that.
CBS.com and Hulu are taking opposite tacks in the search for online streaming video profitability. CBS is seeing what the absolute breaking point in terms of ad volume is while Hulu looks to limit the number but have those that do get included have more of an impact.
Arguments of Fair Use aside, the Associated Press is moving ahead with a plan to charge $2.50 per word anytime someone copies more than five words from one of their original pieces. That’s so wrong-headed it’s hard to enumerate them all.
Local news stations are putting their broadcasts on YouTube in an effort to, like everything else, reach the audience online without investing in a massive infrastructure itself.
YouTube has joined a Publicis-backed consortium of companies of all sorts called The Pool, the goal of which is to create ad format standards for online video.
The latest study on communications spending from VSS is out, showing that, with a couple of mild exceptions, most sectors are in a lot of trouble over the next five years. There are some bright spots but overall spending is not expected to rebound to previous levels.
The WSJ says it will no longer agree to “herd embargoes” – those where it’s one of a bunch of pubs the story is pitched to but have to remain mum about – but will still honor exclusives.
One of the buried factoids in the EngagementDB report from a couple weeks ago is that Twitter is the most linked-to social network within marketer’s emails. That’s not that surprising considering that’s where everyone’s attention is right now, as well as the fact that those URLs are so short and pretty unlike the random number strings that some networks use.
Bit.ly, a URL shortening service I’ve been using with some regularity, probably won’t incorporate ads but it probably will launch a news service based on what stories are being submitted.
MySpace is reported to be launching its own version of a tool that would allow people to import their activity into their MySpace feeds in much the same way Facebook Connect does there.
Tom points out that RSS is still nowhere near mass adoption, with many people using it accidentally.