Will Richmond at PaidContent casts a skeptical eye on YouTube’s reported plans to start offering paid streaming movie rentals while AT&T plans its own online movie and TV streaming site (do we need another one?) and Hollywood executives struggle to figure out how DVD sales are figured into a movie’s overall projected income as sales begin to range from “spotty” to “downright bad.” Meanwhile theater owners are crowing over how the premium ticket prices they charged for 3-D movies is largely responsible for the modest bump at this summer’s box-office.
This moment of disruption is brought to you by a few people with Flip cameras, a better and more immersive video game experience and increased broadband internet speed.
Online advertising solution DoubleClick has put out a call for entries for its 4th Annual Digital Movie Advertising Creative Showcase. Campaigns can be submitted for consideration in three categories: Theatrical Release Rich Media Display Ads, Home Entertainment Release Rich Media Display Ads or Multi-Channel Cross Media Campaign, which can include a number of media types.
There’s also a new category this year, the YouTube Creative Award, which covers any campaign that included a YouTube component, whether it means masthead ad, video upload contest or a number of other things.
Marketers can submit up to three campaigns and the deadline is Thursday September 17th.
I’d be interested to see what campaigns get submitted and who the eventual winners are when they’re announced on October 15th.
A panel of media industry bigwigs – ranging from the heads of Disney, MySpace and Hulu to “FREE” author Chris Anderson – discuss how to continue making more money from online video and music. And News Corp. is making more comments about charging for programming on Hulu, the latest bad idea in a series of bad ideas from that particular company.
Meanwhile Google is throwing out the idea of being a micro-payment transaction provider for newspapers, expanding its Google Checkout to enable papers to set a price and charge for content.