While I’ve never had occasion to use it myself, I know that the film festival world was greatly impacted by the arrival of Festival Genius, the tool from the recently shut-down b-side that allowed people to manage more efficiently their festival screening schedules. While b-side would, as a whole, be missed, the average movie blogger or festival attendee was especially sad about Festival Genius.
Which is why it’s good news that Festival Genius has been bought by a company that will now license it to Independent Filmmaker Project, the parent company of Filmmaker Magazine. That means Festival Genius not only lives on but will be in the good hands of a company that can integrate it with their existing products and really take it to the next level in terms of functionality and utility. That’s huge and is a testament to the tool b-side built.