MediaPost has an article about how well movies that have been nominated for an Academy Award do after receiving that nomination.
There are lots of interesting stats in there about how much of a financial boost a nomination, on average, provides for those flicks. But it’s all premised on a very simple marketing principle:
Now people are talking about the product.
The problem so many of these smaller, independent movies run into is that they are smaller, independent movies. They don’t get the carpet-bombing ad and publicity campaigns that the big blockbusters do. But after an Oscar nomination these movies are mainstream, or at least more mainstream then they were previously, and no longer just the weird recommendation of that one person you know who always sees movies you’ve never heard of. Now they’re something *you* should see as well because they are officially “important.”