Selling Jumanji: The Next Level

My latest post for The Hollywood Reporter is a recap of Sony’s marketing campaign for Jumanji: The Next Level. Sony’s marketing for the film has sought to make the movie seem familiar to the audiences that made the first movie a success while also highlighting the changes to the story, especially the incorporation of DeVito …

After the Campaign: Year One

In my campaign review for Year One (published almost seven years ago) I wrote: But if you do look at the whole picture that's been put together for the movie you get the same sense you do looking at a crowd scene in a movie like Gladiator: Only 25 percent of what you see are …

Movie Marketing Madness: Kung Fu Panda 3

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Many of us strive to be something more than what we are now. We look up to heroes and try to emulate them, whether that’s in the realm of sports, an academic field or just within …

Selling Shark Tale

You can read my full recap of the marketing for Shark Tale at Film Threat. So Dreamworks now shows up to the CGI-animated underwater story an hour and a half into the party and, to make matters worse, they forgot to bring the beer. Dreamworks’ philosophy seems to be to make movies that are “edgy” …