Film fests raking in sponsorship dollars

ifcfreefilmfest.JPGA growing number of film festivals are making the rounds at no charge to attendees because they’re ad-supported, reports MediaBuyerPlanner.

Comcast, IFC and others are sponsoring the ten city tour of the Free Film Fest. In addition to the major opportunities there are chances for local and smaller advertisers to get in on the event as well. IFC and Comcast are helping to promote the fest, which usually sets up camp in a public park with its large screens and varied selections, with print, radio and online ads. National sponsors also have the opportunity to be included in the publicity for the events.

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