Selling The Invisible Man

My latest post for The Hollywood Reporter is a recap of Universal’s marketing campaign for The Invisible Man. The marketing campaign Universal is running has downplayed the “monster” elements and instead is selling the movie as a story of an abused woman who reclaims the power taken from her. Early reviews have been largely positive, …

Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed buzz around Shyamalan the movie is tracking for an opening of about $60 million to $70 million, which would allow it to easily win the weekend and provide Universal with …

Skeleton Key – Marketing Recap

Oh, Kate Hudson. You were so promising (and sexy) in Almost Famous. Since then you've done more than anyone with the possible exception of Cuba Gooding Jr. to smash what goodwill you earned to bits and pee on the remnants. In Skeleton Key Hudson tries to stretch as an actress by starring as a live-in …

Selling Cinderella Man

You can read my full recap of the marketing campaign for Cinderella Man at Film Threat. On the one hand you have Russell Crowe, who always turns in a solid performance, even if he looks like he’d rather be somewhere else like in Proof of Life. He’s been the best part of some mediocre-at-best movies …

Selling The Interpreter

You can read my recap of the marketing campaign for The Interpreter at Film Threat. Nicole Kidman teaming up with Sean Penn, who has emerged as one of the finest actors of this generation after narrowly avoiding becoming typecast as Spicoli for life seemed very interesting to me. Couple that with the direction of Sydney …

Selling The Wedding Date

You can read my full recap of the marketing campaign for The Wedding Date at Film Threat. I have to admit to finding Debra Messing mildly amusing. It’s not so much on display on “Will & Grace”, where she only gets to be funny when it won’t attract attention from the two main characters whose …

Selling Bridget Jones: The Edge of Reason

You can read my full recap of the marketing for Bridget Jones - The Edge of Reason at Film Threat. Barring Cameron Crowe writing “Maguire 2: Electric Boogaloo”, the role of Bridget Jones presented her with her one chance at a “signature” character. I personally didn’t see it as I had to help negotiate an …